The internet has been broken before, but never quite like this. The trailer for Spider-Man: Brand New Day accumulated one billion views in just four days after its March 17 release, becoming the first movie trailer in history to reach that figure. Tom Holland’s Spider-Man has done what no superhero, no franchise, and no studio had ever managed to do in the pre-release phase of a film’s marketing campaign.
The first 24 hours were the opening act of something extraordinary. With 718.6 million views in a single day, the trailer passed Deadpool & Wolverine (365 million), Spider-Man: No Way Home (355.5 million), and Grand Theft Auto VI (475 million) — the three most-viewed single-day trailer launches in entertainment history — all before most international markets had even finished their morning news cycles.
WaveMetrix confirmed the cumulative total at 1.1 billion by Tuesday, declaring it a first in trailer analytics history. The firm noted the ongoing climb of the figures, suggesting the total will be considerably higher by the time the film opens July 31. For the entertainment industry, this is as significant a data point as has ever emerged from a pre-release campaign.
The reason for the engagement is rooted in the trailer’s emotional honesty. Peter Parker, anonymous and alone four years after the end of No Way Home, continues to be the hero that the world doesn’t know it has. He reaches toward Bruce Banner/Hulk for a connection he desperately needs, and prepares to face a new threat that the trailer only hints at. Fans described watching it as a genuinely moving experience, which explains why so many of them watched it more than once.
Directed by Destin Daniel Cretton and scripted by Chris McKenna and Erik Sommers, Brand New Day opens July 31. The cast features Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. Indian audiences will watch it in six languages across all premium formats.